Security threat has remained a national issue of Pakistan since a very long period of time but in the past few years it has reached to the educational institutions which is threatening. Having said that it should also be mentioned here that the prevailing security threat at times is used as a cover to achieve vested interests.
Institute of Business Administration (IBA) Karachi recently called off an important international level conference on marketing at the eleventh hour, which named as Influencer marketing conference organized by team Asiatic PR (APR) under the ambit of DigitConnect.
DigiConnect was a brilliant step towards strengthening the “Digital Fraternity of Pakistan” and such kind of event had never been organized in the past sans Digit series; which is an international thing. International Speakers along with the finest local business minds were supposed to share insights, experiences and tales significant for the followers, professionals and enthusiasts of digital and influencer marketing on 9th of December, 2017.
The administration of IBA engaged DigiConnect very unprofessionally, the administration verbally told that the event will not go ahead but were reluctant to issue a legal and formal letter of event cancellation, that only came out after insistence of DigiConnect to give it in written form.
However on the same day when the conference was scheduled two mega music events were organized in the same city, Karachi and they happened successfully without any interruption.
So the question here is what are the loopholes in the security management of the IBA administration that made them surrender before alleged security threat.
MediaBites Editorial: Mudabbir Ali & Imran Malik
Pakistan First Media And Brand Website.
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