Coke studio has where given new life to Pakistani music its season 10 has disappointed people in general. Rohail Hayat made Coke studio world-famous as well as also set new record as well as broke all previous records of watching videos on YouTube.
Four years back strings took the charge of coke studio and produced some extraordinary music. The famous qawali ‘tajdar’e haram’ sung by Atif Aslam got the honor of becoming the most popular qawali heard in whole South Asia. Nearly 10 crore people watched it on YouTube.
Many productions of season 10 could not meet the standard for which coke studio is famous. Salman Ahmed ( junoon band guitarist) tried to recreate some hit songs of Junoon but badly failed. People criticized him a lot on social media.
Ali Sethi was also criticized as he could not perform well and expectations from him defied a big populace. It cannot be said clearly that whether Ali Sethi had the privilege of good terms with the top management or he was really a priority of Strings.
It seems like season 10 was not taken seriously just because of Ali Zafar’s younger brother got the chance to sing on such a big platform which should not have happened and instead Ali Zafar had asked his brother to sing on concerts so he could become a good singer and afterwards he should have been taken in Coke Studio. Only a good singer can take Coke studio to the next level while singers like Daniyal zafar can only be the reason of its downfall.
Sahir Ali Bagga is a good music composer but the idea of presenting him as a singer thinking it would be more like desi version of Umair jaswal, backfired. These are some solid points which became the reasons of making Coke studio season 10 infamous among public.
Some authentic sources have revealed that top management of Coke Studio is also not happy with the production of season 10 which is reflected by the separation of strings from Coke Studio. Now it is being debated that Coke Studio will shift from Karachi to Lahore and if it happens Singer/Composer Sheraz Uppal can also get the opportunity to show his talent because he is a good composer along being a singer. Other are of the view that Rohail will be made to take the responsibility once again but being dismissed earlier his revival seems to be a difficult choice.
However it is possible that Rohail Hyatt, Sheraz uppal and Noori together produce season 11 of Coke Studio from Lahore.
MediaBites Editorial – Imran Malik & Mudabbar Ali
Pakistan First Media And Brand Website.
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