The culture of celebrities from different professional fields appearing in advertisements of various brands and products has become very common in Pakistan, so much so that a vendor who sells Biryani in a street adopts this tactic to promote his business,anticipating that a good deal of customers will be attracted by it.
The best part of such informal homemade ads is that despite having a deliberate and conscious attempt to fit picture of a celebrity at right place, with right description, something goes off the script making it a comic poster.
The sensational all-rounder, Shahid Afridi became one of the popular celebrity frequently appearing in different ads but he can also be seen in posters and on billboards with different messages- including the endorsement of Ilyas Biryani.
Starring celebrities in advertisements is a marketing technique that complements big corporations and companies and those with small business but keeps high aspirations are left with no other option than to make such infamous attempts.
MediaBites Editorial: Mudabbir Ali & Imran Malik
Pakistan First Media And Brand Website.
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