Apple, which recently launched their iPhone X & iPhone 8 smartphones has purchased a Newzealand based company PowerbyProxy that has a speciality of designing wireless power products for their consumers & industry based clients.
After the launch of iPhone 8 & iPhone X who had this option of wireless charging, Apple’s this important purchase of the company was in the pipeline.
After breaking the news in New Zealand media, this purchase of the company, PowerbyProxy was confirmed by Apple, but declined to give the details of the acquisition.
Consumers use a pad or other surface in wireless charging despite attaching a cable or inserting the device in a cradle.
Apple has been slow to adopt the technology, lagging behind its biggest rival Samsung Electronics Co Ltd and other mobile phone companies that have offered wireless charging in some of their devices for several years.
Apple joined the industry body that develops the Qi wireless charging standard, the Wireless Power Consortium, in February. The iPhone 8 and X both support the standard.
This could allow Apple to offer much larger pads that could quickly charge multiple consumer devices, including laptops and even electric scooters, he added.
For consumers, charging a single device on one pad may not be that appealing, “but when you get into multiple device charging it starts to get attractive”, Saunders said.
PowerbyProxi was founded in 2007 as a spin-out of the University of Auckland. Samsung Ventures, global investment arm of Samsung Group, invested $4 million in the company in 2013.
PowerbyProxi will continue its “growth in Auckland and contribute to the great innovation in wireless charging coming out of New Zealand”, its founder and CEO, Fady Mishriki, said in a statement.
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