Quaid E Azam trophy initiated on the 26th of September, we are pleased that cricket is making a comeback to Pakistan after an extensive period of no national or international matches taking place on homeground.
Previously, MediaBites brought you the news that although cricket is making a comeback Pakistan cricket board (PCB) is lacking on the forefront of bringing in sponsorships.
Pakistan vs World XI: Great Series but lack of performance by PCB marketing department
The Quaid E Azam trophy is being held and again the PCB lacks sponsorships, a few days ago MediaBites brought you another story in regards to Emmad Hameed in which we criticized his performance as a marketing manager, we stated that Hameed is a production of nepotism, the article was shared by top sports journalists some refuting the claim while others coincide.
Whatis PCB marketing doing? No sponsor for Quaid i Azam trophy?
We did a story few days before on Emmad Hameed in which he was criticized for his poor performance as Marketing manager and blue eyed boy of NS shared by top most sports journalists of Pakistan.
Chairman PCB, Najam Sethi – Destroying institutions with Nepotism
He swiftly clarified the allegations against him deeming then baseless;
Every story has two sides- Emmad Hameed clarifies allegations against him
The Quaid E Azam series consists of top players of Pakistan as part of the series although the series is a hit in terms of substance, unfortunately, the series is not as successful when measured on branding.
Many questions arise from the series that we wish would be answered by the marketing team of PCB:
how many matches consist of the Quaid e Azam trophy? How many venues?and How many sponsors?
Will the marketing team moving with the teams?
How many pitches are made for sponsorships?
Pak vs Srilanka series was already sold then what was the need of traveling to UAE?
What are top priorities of marketing team in getting sponsors for local series?
Why do you sell marketing rights to third party for marketing and sales of the series?
What revenues are they expecting from t20 series?
Are you meeting the cost of the series through advertising?
These questions are crucial for the future of the PCB.
MediaBites Ediotrial – Imran Malik & Zahra Khan
Pakistan First Media And Brand Website.
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