Coke’s campaign “Zalima Chai Nahi Coca Cola Pila day” recieved a lot of recognition maybe not always positive but they definitely made caught the viewer’s attention. The most fierce brand war of 2017 happened between Coke and Vital tea marking it the Coke v Chai war. for the first time, Coke gave rise to a new competition in the market. Chai VS Coke. Coke has got the response from one of the Tea manufacturers VITAL TEA, Vital Chai just recently made a comeback video for Coke’s ‘Zaalima Coca Cola Pila De’ video that went viral when Coke Studio’s new season was releasing last year. Vital Chai decided to hit them with a comeback video with ‘Apni tahzeeb ki hifazat kro’ as their tagline.
so this is vital tea’s strategy to target the coke market which has led to debate over social media, coke has also come up with strategies to counter the ongoing war.
this is cokes dig at chai that initiated the war.
Pakistan First Media And Brand Website.
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