Once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. The best way to get them to convert is Landing Pages.
Unfortunately, we have observed a major disconnect between the importance of landing pages and their use by marketers.Landing pages are the heart and soul in lead generation efforts, so they must not be underutilized or underestimated.
A landing page is a web page that allows you to capture a visitor’s information. A good landing page will target a particular audience. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on.
Landing Pages Easily Generate Leads, Give Your Offers a Place to Live, Collect Demographic Information About Your Prospects, Understand Which Prospects Are More Engaged, Provide Fuel for Other Marketing Channels&Offer Insights into the Effectiveness of Your Marketing Offers. Every time you create a landing page, you’re creating another data asset for your marketing program. This gives you powerful insight that can help you optimize and improve your marketing.
Headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question. Copy or Text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways and keep it brief.Keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines. Links enable visitors to easily share a landing page with their connections on social networks like Facebook, LinkedIn , and Twitter ,extending the reach of your landing page.
Don’t forget theLead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads. Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing.
The More Landing Pages You Have, The Better! Create more landing pages which will bring more opportunities to convert visitors into leads.
MediaBites Editorial – Mohsin Durrani
Pakistan First Media And Brand Website.
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