Yesterday Apple unveiled a number of it’s new products at their apple park event, which included the iphone 8, iphone 8s, Apple TV 4K and third edition Apple Watch. what caught our attention the most is the new iphoneX which is in celebration for the upcoming 10th anniversary of Iphone X. the phone is priced at a whopping $999, this marks a change in Apple’s traditional business strategy
In order to be the market leader, it is not necessary to have the best product or service you just need to meet the demands of the consumer, apple, on the other hand, have always been the best and never less, the best product and the best selling. which means regular updating and upgrading of the phone.
This gives Apple a big problem. Year after year, any new ideas they want to bring to the iPhone need to be capable of being manufacturing on a massive scale in a relatively compressed timeline. That’s hard to do and, in practice, it means that certain things simply can’t be done. And that means risking the iPhone’s quality leadership. as according to vox
“In concrete terms, low-power OLED screens are spreading in the Android world and they provide real user benefits in terms of increased battery life and the ability to take the display edge-to-edge. But nobody has yet figured out how to manufacture really high-quality OLED screens at the volume Apple needs to meet the consumer demand for iPhones.
The solution is the iPhone X. It’s essentially a Lexus to the iPhone’s Toyota — pairing the OLED screen with a few other high-end touches while containing substantially the same guts and commanding a premium price. Most people probably won’t want to shell out a thousand bucks or more for a smartphone, but that’s fine because Apple couldn’t make this phone in high volume anyway. The outer frontiers of quality require scarcity, and high prices turn scarcity into profits.”
either consumers will buy a $999 phone and iphone will mint some money or they won’t and iphone won’t expirement again.
MediaBites Editorial – Zahra Khan
Pakistan First Media And Brand Website.
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