2017 marks the 10th anniversary of the iPhone, which Steve Jobs described as “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.” standards that first iPhone was basic: 11.6mm thin compared to today’s sleek 7.1mm iPhone 7, it had 8GB of storage compared to today’s 256GB option, and, gulp, even a headphone jack.
The first Ipad was launched in 2010, the ipad at first was largely mocked, it was described as a large Iphone, however eventually the view changed and the Ipad like the ipod and iPhone won hearts. Apple accumulates 12% of the mobile industry and 91% of worlds smartphone profits. itintroduced the world to siri and has enough money to uy Netflix, Telsa. however, the slightest issue can immediatly drop Iphones sales on Sept 12th Iphone would be launching the Iphone 8, “or indeed come up with a highly-anticipated and rumoured quantum leap iPhone – light-weight and ultra-strong graphene; airless charging; rapid, long-life batteries (please!); theatre-mode projection; built in AR; edge-to-edge OLED interface. “
If I were a betting man I would say Tim Cook is positioning Apple for the inevitable rise of the immersive Internet, a world less dependent on smartphones and more reliant on Siri and its advanced AI to predict your needs, act on your behalf, and augment the world around you via your implicit permission or explicit requests, more often by voice not typing on a device. We know the Apple Speaker is on its way, bringing Siri and voice interaction into your house. We know Apple is working on a Watch that can fully function, including phone calls, without your iPhone. We know (via a government mandated employee accident report of all things) that Apple is experimenting with Augmented Reality Glasses, presumably a vastly superior version to the much ridiculed Google Glasses. We also know Tim Cook has hired hundreds of experts from Tesla and elsewhere to run its super-secret “Project Titan” Apple Car experiments. Apple could also jump further into the content game via an acquisition of Netlfix, HBO, Disney, or according to last week’s tabloids the James Bond franchise.
So ironically, just as we are celebrating the iPhone’s birthday, we are also perhaps witnessing the beginning of the end of the smartphone era, and a bold new chapter for Apple to extend its presence into cars, homes, content and beyond. Apple’s innovation pipeline provides clear signs that Tim Cook is laying the groundwork for a future intelligent and immersive Internet ecosystem in which the iPhone will eventually play a dimished role in people’s lives and the company’s fortunes. In fact, years from now the iPhone8 launch may be seen as the smartphone’s mid-life crisis, one last burst of youthful exuberance before old age and eventual retirement. as according to Norm Johnston.
MediaBites Editorial – Zahra Khan
Pakistan First Media And Brand Website.
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