Indian skipper Virat Kohli was unsure of renewing his contract with Pepsi co as a brand ambassador.
He was unsure of the deal amid health concerns that are associated with the Cola Beverage and also contradicted with Kohlis own brand of health and fitness
The contract is expiring on the 30th of June and it is now clear that Kohli will not continue endorsing the brand, this ends a six year relationship with the brand that would have gained Kohli crores of Rs.
“If I myself won’t consume such things, I won’t urge others to consume it, just because I am getting money out of it,” Kohli is quoted as telling CNN-IBN. “When I started my fitness turnaround, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that. We are actually on the cusp of making some big changes on that front. Things that I’ve endorsed in the past, I won’t take names, but something that I feel that I don’t connect to anymore,” he added.
Virat Kohli is not alone in this bandwagon of morals before money. Ranbir Kapoor, Kangana Ranaut and Randeep Hooda also rejected adverts of Fairness creams because they do not believe fairness is beauty.
Aamir Khan rejected an advert of a car because he only does ads with a social issue and Big B of Bollywood also rejected an advert of Cola.
MediaBites Editorial- Zahra Khan
Pakistan First Media And Brand Website.
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