Mortein has introducedinnovative mosquito-killer boards to reduce the incidence of Dengue and other mosquito-borne diseases in Pakistan. The killer-boards are well capable of killing several species of mosquitoes every day. The initiative is in continuance to their ‘Dengue Se Paak Pakistan’ campaign aimed at reducing Dengue along with other mosquito-borne diseases across Pakistan.
The latest development, the installation of mosquito-killer billboards last month across Islamabad, Karachi and Lahore, is according to Shahzeb Mahmood, CEO, RB Pakistan, “yet another testament of our pledge for a dengue-free Pakistan.”
In the past 6 years, Pakistan has witnessed massive outbreaks of Dengue with over 65,000 cases reported nationwide. In 2016 alone, 3,000 cases were reported in Punjab while Sindh accounted for over 2,000 cases of dengue victims.Most of the cases originated from semi-urban areas and major metropolitan cities while unplanned settlements and rural areas equally fell prey to the consequences of the disease.
ShahzebMahmood, CEO RB Pakistan, makers of Mortein, stated in this regard,“RB is always committed to providing innovative solutions to improve the health and hygiene situation in the country.Currently, there is high incidence of mosquito-borne diseases such as dengue.These mosquito-killing billboards are yet another testament of our pledge for a dengue-free Pakistan.”
At the peak of the mosquito breeding season, the eventual aim of these boards is to create mosquito-free outdoor spacesand prevent diseases like dengue.They will also serve as a reminder for people to adopt measures to protect themselves from mosquitos.
The boards have been programmed to mimic human biology in that they release carbon dioxide and create the smell of perspiration through lactic acid foams, just as the human body does, to attract mosquitoes. The boards have built-in exhaust fans, which ‘pull in’ any mosquitoes that come too near and trap them, where they eventually dehydrate and die.
An important consideration was the selection of locations at which the boards would have maximum impact. Ashraf explains that RB Pakistan, and specifically the Mortein team, had three priorities when deciding where the billboards should be installed.
“Public spaces that attract crowds and where there are piles of trash and/or uncovered puddles nearby, were the target areas, as these conditions make for perfect mosquito breeding grounds, and people are at the maximum risk of becoming infected.”
Steps like these show that Mortein is indeed the thought leader in the Pest Control Category of Pakistan: it has taken a step in making public areas safer to visit in way creative enough to have captured the nation’s attention.
Pakistan First Media And Brand Website.
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