To Exist You Must Advertise & To Advertise You Must Exist. We all believe in the power of advertising, the power to influence the mind, the power to shape destiny, the power to change markets and consumer behavior. Advertising has the power of conveying new information, building awareness & enhancing credibility and in long-term power of conveying brand image, attaching emotional values to the brand & building positive reputation.
The power of advertising is seldom achieved in practice. The companies that master the creative guidance and consistently develop great advertising will own the future and the fortunes that go with it.
Advertising is aimed at motivating and affecting consumers’ behavior in a way that is beneficial to the brand being advertised.
During my almost five years of affiliation with Electronic Media industry, I have learned so many advertising techniques as I was looking after the sales and marketing of Format Shows mainly. Its starts mainly from the Ramadan 2012 Transmission where we start the concept of Product Placement, Product Integration with ENDORSEMNT for the maximum impact of Products aligned with On Screen Promotion.
If we align and interlink PRODUCT PLACEMENT on set, Proper Product Integration in a related segment with Endorsement by the Host, we will get 100% impact on the overall strategy of Brand Promotion.
As per my experience during five years I can say 75% Brands who use to Promote their Products with Product Placement on Set with Integration and Host Endorsement are also placing their ads for On Screen Promotion. They are spending huge amounts first on creating and developing quality advertisement and again huge investment on placing their ads in a proper slot to get maximum mileage.
Product placement and product integration are outgrowths of the current drive in marketing to transmit a consistent message across many different communication platforms. Both approaches respond to the challenges posed by the proliferation of new media combined with an increasingly diverse consumer population.
Since 2012 Ramadan Transmission itself becomes the most valuable Transmissions in terms of Revenue spending and effective medium for Product Promotion either on Set or On Screen.
In 2012 Ramadan Transmission apart from other Products we started with LG Phones with effective Product Placement, Integration and an effective Host Endorsement in Segments and especially in Game Show.
Media Bites Editorial – By Mr. Mohsin Durrani
Pakistan First Media And Brand Website.
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