Pak Suzuki Motor Company continued the policy of launching imported vehicles in Pakistan. With the launch of Suzuki Ciaz, a 1.4-litre sedan in Lahore. It is launched at a price less than 1.8 Million.
Suzuki Ciaz Front View
Sedans have been a go-to formation factor for the vast majority of car buyers in Pakistan. Despite Suzuki Liana’s cameo in the local auto market, Toyota Corolla and Honda City have served as the only two viable options for a person looking for a car under PKR 2.0 million, with four doors and a trunk at the back.
Suzuki Ciaz side view
Liana came in the production line of Pak Suzuki in 2005-2006. Total production and sales from 2005-2006 till July-December 2013-2014 was below 17,000 units.
Prior to Liana, the company launched Suzuki Baleno to replace most popular Suzuki Margalla, but the car failed to lure buyers in presence of strong competitors like Toyota Corolla, Honda Civic and Honda City. According to auto dealers, Suzuki Liana had never been most sought-after vehicles due to their poor resale value. Hence Suzuki Liana and Baleno both failed miserably in Pakistan.
Suzuki Ciaz Interior
While Suzuki may think they have posed a threat to Toyota Corolla dominance in the local market, they are still one of the most preferred form factors of the country. Such is the magnitude of customers in the entry-level sedan segment that in December alone, every seventh locally produced car sold in Pakistan was a Toyota Corolla.
However, the company has already urged the government to allow parts imports from India so that it could introduce new vehicles in Pakistan. It reamains to be seen whether the recently launched Suzuki Ciaz performs upto the level as expected by the company.
Pakistan First Media And Brand Website.
You must be logged in to post a comment.
Brand wars- Chai V Coke
Whats Hot – The Chenab Club Elections, Faisalabad.
5 Important Life lessons you need to learn before you’re 40
6 influential Pakistanis who have made us proud!
© 2013-2016 Media Bites. All rights reserved.