It’s been a decade since Steve Jobs first showed off his firm’s pioneering smartphone. And whether you’re an Apple fan or not, it’s hard to deny the launch changed the world.
Steve Jobs launches the first iPhone at Macworld
As the tech industry celebrates this important milestone, Apple has promised that it has even more surprises on the way.
Tim Cook, CEO, said: “iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live.
“iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”
It was on January 9 2007 that late Apple founder and chief executive Steve Jobs went on stage at the company’s Macworld event to announce the tech giant was to reveal “an iPod, a phone and an internet communicator”.
But rather than three separate products being revealed, he showed off one device that would change how we used phones forever.
Apple has released 11 models of iPhone
Since then, Apple has sold more than one billion iPhones around the world and has become one of the biggest companies ever.
But increasing pressure from competitors and the smartphone market beginning to reach saturation point has created new pressures – 2016 has seen sales of the iPhone drop for the first time in the device’s history.
Anger over cutting out earphone jacks in favour of AirPods and launching devices that can only work with specific, and often expensive, accessories has seen Apple fall from grace.
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