Foodpanda’s Best of 2016 campaign was a roaring success. The greatest food discounts in the history of Pakistan were held out by the Pakistan’s favourite food ordering juggernaut enabling foodies to munch on as much as 80% in discounts for three consecutive days!
The buzz of #DontCook was all over the digital media since last two weeks. And with the launch of the campaign on Friday noon, the traffic on foodpanda’s mobile app and website have been exceptionally high. This trend continued for all three days resulting in 400% more customer traffic than any normal day. Far above expectation, 25% of the total orders were placed by the customers who visited foodpanda for the first time!
‘Restaurants in Pakistan make delicious food. With Best of 2016, we tried to prompt food lovers across the country to lock their kitchens for three consecutive days, trying out various amazing food options at an unbelievable price. And with such an overwhelming response over the weekend, where 725% more new customers ordered through foodpanda during the campaign as compared to a normal day, it stands to reason that we have been more than successful in our mission!’ said Nauman S. Mirza, CEO foodpanda.
The preparations to cater this exceptional customer load had already begun at foodpanda a few weeks back. foodpanda’s Vendor Service Team (VST) coordinated with all the vendors, restaurant managers, their order bookers and other staff to train them for handling the anticipated traffic efficiently. Various controls, for instance, order limit caps, were put in place so that a maximum number of foodies could be catered during the campaign. Moreover, the VST staff was increased to double during the campaign to assist the restaurants, ensure timely deliveries and push the restaurant staff in case of delays.
Additionally, foodpanda’s Complaint Resolution Unit was staffed to full capacity to ensure immediate response to any and every customer query as well as an instant resolution of any prospective complaints. They are always available 24/7 and aim to personally approach each and every customer whose experience had not been up to the mark.
Pakistan First Media And Brand Website.
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