The ARY Digital Network, in collaboration with Brand Activate and Sindh Government, has embarked on a new initiative named Shukriya Pakistan. It is an attempt to thank Pakistan – a country which has undoubtedly given us so much.
As per an official articulation, Shukriya Pakistan will be a two-week long festival that will start from the 1st of August as far as possible up to the fourteenth August 2016, with the expect to highlight and praise our adoration and commitment to Pakistan.
Founder and President of ARY Digital Network, Mr. Salman Iqbal, signed a MoU (Memorandum of Understanding) with CEO of Brand Engage, Mr. Naseem Akhter, and according to this MoU, both parties will make efforts to decorate major landmarks around the city of Karachi; including bridges, roundabouts, greenbelts and OOH signage etc. on the theme of Shukriya Pakistan. Additionally, the campaign will also comprise of concerts, events, special fireworks, and other activities throughout the tenure of the campaign.
Speaking at the signing ceremony, Mr. Salman Iqbal – Founder and President of ARY Digital Network said, “We at ARY have always been at the forefront when it comes to promoting a healthy and positive image of Pakistan. This time around we wanted to give back to our country and its people by providing them with an opportunity to rejoice and take pride in their homeland.”
Mr. Naseem Akhter – CEO Brand Engage, said ‘It is really a pleased minute for us to commend our nation which has been our character and our home since it appeared in 1947. We need to make a chance to commend our rich society, legacy and freedom through this battle ‘. The two-week long crusade will welcome real promoters, brands and associations to come and hold hands and cooperatively set out on this excursion, to create positive buildup and picture of Pakistan. A picture that we trust will leave an enduring effect on the hearts and psyches of the whole country this year and for a long time to come, included the announcement.
The campaign invites major advertisers, brands and organizations come and join hands to collectively embark on this journey of generating a positive hype and image of Pakistan. We hope Shukriya Pakistan will leave a lasting impact on the hearts and minds of the entire nation this year and for years to come.
Media Bites Editorial – Waqar ul Haq, Rafay Hassan & Imran Malik
Pakistan First Media And Brand Website.
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