No more frustrating zoom-in/zoom-out. Facebook finally made a modern way to view panoramas and VR photos with your phone. Its new feature “360 Photos” on iOS, Android, web, and Gear VR, and it will democratize creation of 360 and VR content.
Upload an iPhone or Samsung Galaxy panorama, or photo from 360 apps or cameras like the Ricoh Theta just like any other image, and Facebook will convert it into a 360 photo. People who see a 360 photo with the compass icon can scan around it by tilting their phone or click/tap-and-dragging. And those with a Gear VR handy can hit the “View in VR” button in the top left corner, pop their phone into the headset, and look around by moving their head.
The social network’s product manager Andy Huang writes that “We introduced photos on Facebook more than a decade ago, and they quickly became one of the main ways that people share their experiences.” But Facebook believes video, 360, and VR are the future of sharing, so the feed is adapting. Perhaps one day Instagram will get 360 support too.
Facebook’s history as place to upload user generated content could help it win this frontier of social media. Snapchat doesn’t let you broadcast uploads, and Twitter is still thought of as a text-focused platform. But if great 360 content becomes prevalent on Facebook, it could give users another reason to keep coming back each day.
Media Bites Editorial- Waqar Ul Haq
Pakistan First Media And Brand Website.
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